With the increasing capability of pressure sensitive adhesives in the automotive and labeling applications, factors such as growing health concerns, stringent energy efficiency laws, and rising environmental concerns over GHG emissions are expected to positively impact demand over the forecast period. Product innovation is the most widely followed development strategy being implemented by companies. Companies have been focusing on establishing their already existing products along with developing new, innovative and competitive products. For instance, to increase its product portfolio, Ashland launched Arocure UV curable pressure sensitive adhesivesfor application in specialty tapes. These adhesion systems were based on hot-melt technology. "Pressure sensitive adhesives labels were the largest consumed product" Labels emerged as the leading product segment, growing at an estimated CAGR of over 5% from 2016 to 2024. Growth in this segment is expected to be driven by wide application scope in food & beverage, health & beauty, transportation, and security industries. "Packaging was the leading end-use segment for pressure sensitive adhesives" Packaging emerged as the dominant end-use segment where pressure sensitive adhesives are utilized in large quantities for the food packaging applications. The segment accounted for over 25% of the global volume in 2015. Advancements in packaging technologies along with the increasing use of flexible packaging materials requiring pressure sensitive adhesives owing to properties such as good adhesion at low temperatures is expected to drive the segments demand. Packaging segment is expected to maintain its dominance, growing at an estimated CAGR of over 5% from 2016 to 2024. "Asia Pacific was the leading pressure sensitive adhesives market followed by North America" Asia Pacific accounted for over 45% of the global volume in 2015. The majority of the demand is expected from the automotive and electrical & electronic industries. Rising disposable income along with the easy availability of funds via EMI and personal loans has prompted the demand for automobiles in the region. "The global pressure sensitive adhesives market is fragmented in nature" Global pressure sensitive adhesives is highly fragmented in nature with the presence of numerous small and large scale companies. Key industry participants operational in the global pressure sensitive adhesives marketinclude 3M, Avery Dennison, Bostik, H.B. Fuller, Sika, Ashland, Dow Chemicals, and Henkel. Other prominent vendors include Collano Adhesives, Drytac, Franklin Adhesives & Polymers, Jesons Industries, Novamelt, and Scapa.