The thermoplastic vulcanizates (TPV) market is expected to grow at a rate of around 7% from 2015 to 2019, according to a report from Technavio. The increasing adoption of TPV as a replacement for PVC in the healthcare industry is the primary driver for the growth of this market. TPV’s unique characteristics such as environment-friendliness, low drug absorption, toughness, and optical clarity have made them an ideal choice for the manufacturing of blood bags, catheters and disposable gloves. The growing popularity of olefin-based copolymer TPV is also expected to drive the market growth through the forecast period. Olefin-based copolymer TPV has a high abrasion resistance and is being used to replace conventional styrenic thermoplastic elastomers (TPE) in its commercial and industrial applications. The global TPV market is segmented into automotive, fluid handling and construction, medical, consumer goods industries, in terms of application. The automotive industry led the market in 2014, with a share of 51%. The increasing adoption of TPV as a replacement for conventional rubber and EPDM in this industry is the primary driver for the growth of this segment. TPV is used in interior and exterior ancillaries, sealing systems, and under-the-hood components of automobiles. Based on geography, the global TPV market is segmented into Americas, APAC, and EMEA. The Americas segment accounted for around 41% of the market share in 2014. This region is predicted to maintain its leadership by the end of 2019, growing at a rate of 7%. The rising replacement of conventional heavy materials, such as natural and synthetic rubber, by lighter TPV, is driving the market in this region. The global TPV market is highly fragmented with the five key players, including Dynasol, DuPont, ExxonMobil, PolyOne, LCY, accounting for around 40% of the market in terms of capacity. Players in this market compete on the basis of innovation, quality and performance, price, and brand image. Other players in the market are A. Schulman, Alliance Polymer and Services, Asahi Kasei, API, BASF, Entec Polymers, JSR, Kumho Polychem, LG Chem, Lubrizol, LyondellBasell, Mitsubishi Chemical, Sichuan Sunplas, Teknor Apex, Vi-Chem, and Zeon.